Product- & Marketing Management
From the marketing plan to sales
For sustainable product- & marketing management, a strategy that identifies and serves all customer “touch points” is key. Wherever a customer comes into contact with your brand, your solutions, employees, business partners and services, the following measures are essential for a successful marketing and product management:
• Positioning and Brand Management
• Definition of Target groups
• Customer Segmentation
• Customer-oriented Products and Solutions
• Product Implementation
• Sales support – Enabling Sales
To generate benefitable ideas for your corporate positioning and your products, we follow the proven 7P marketing approach.
And with the help of our triple*A method – Analysis, and Action Agenda – we guarantee the identification of the levers for an efficient implementation that leads to sales growth.