Since November, benetton breathes new life into the “UNITED COLORS”-campaign which had been brought to life by the photographer Oliviero Toscani.

The advertizing plan of the fashion photographer worked perfectly for his customer: people around the world bought benetton products. In 1995, the Benetton Group had 7,000 stores in 110 countries.

Then, in 2000, the idea of ​​”provocative advertisement” took an abrupt end: The photographer illustrated on downtown facades large scale portraits of prisoners awaiting their execution. As a result, sales stagnated, profits shrinked and the share price collapsed.

Now, the family wants to buy back those 27 percent of company shares that were consequently transferred to “foreign” hands.

See here impressions of the “old wine in new skins”-release:
- the UNITED COLORS OF BENETTON UNHATE-campaign

For more visit the benetton youtube channel!

To all the humorous well-wishers and

Queen Elizabeth worshippers:

To celebrate the Diamond Jubilee of the Queen in the most honorable way, Kikkerland has launched a Mini Queen-statuette, which waves majestically at daylight.

In our view, this is marketing at its best!

Have fun when paying tribute and practicing waving ;)

- your apricot team

Tipp-Ex continues its successful online-campaign “a hunter shoots a bear” of 2010:

and again, everyone is invited to congratulate.

Similar to the Axe “final edition” commercial, the world is threatened by the “end of the world”-scenario. To avoid the disastrous “doomsday” – caused by a meteorite – the audience is invited to “tipp ex” the number and replace it by … whatever you want:

Hunter and bear’s 2012 birthday party:

PS: Try 1492, 1900, 1930, 1960 or Star Wars – have fun! ;)

;( – sorry, this post is only available in German!

;( – sorry, this post is only available in German!

To promoto the Star Wars Episodes, the Danish Toys’r'us shops invented – together with the agency advance – some special moments:

Last week one could see Darth Vader’s ship flying around in the sky of Copenhagen – probably he had to go for some presents for Princess Leia and Luke … ;)

The Italian designer Valentino, who won his first scholarship from the Parisian Haute Couture Union at the age of seventeen, opened recently a virtual museum: about 10,000 virtual square meters allow visitors to admire his creations – about 300 dresses. Some of these dresses could even tell stories: worn by famous women such as Elizabeth Taylor, Jackie Kennedy and Sophia Loren …

Join in for a tour at the Valentino Garavani Virtual Museum!

;-(
Sorry – this post is only available in German!

This year we will certainly see and hear a lot in terms of “doomsday” – whether in the press or on TV.

In terms of advertising Axe once again has the lead:
With its “Axe final edition”-campaign the advertising professional offers the perfect mix of humor and sex appeal.

Have fun while escaping on Noah’s Ark ;)

;( - sorry! this post is only available in German!