Customer Dialog and Customer Data Management

It’s all about real, interactive Customer Relations Management (CRM). It’s about marketing from a customer’s perspective. It’s about setting-up an honest customer dialogue! We support you in creating your dialogue marketing concept and its operational implementation and performance measurement.

The following 7 pillars build the basis for a customer relevant touchpoint Management:

• Customer Relationship Management (CRM)
Marketing Vision & Brand Positioning
Business planning
Market Intelligence – Market and Mitbewerbsanalyse
Business Intelligence Data Analysis Data Mining
• Segmentation
• Target group Relevant Key Findings
• Identification and analysis of sales drivers

For the design of tailor-made customer-related activities, we use our proven Customer Lifetime House® approach.

Klick here for best practices in CRM & Intelligence Services.

We are more than happy to design professional Touchpoint Management concepts for you – do contact us!