Customer Dialog and Customer Data Management
It’s all about real, interactive Customer Relations Management (CRM). It’s about marketing from a customer’s perspective. It’s about setting-up an honest customer dialogue! We support you in creating your dialogue marketing concept and its operational implementation and performance measurement.
The following 7 pillars build the basis for a customer relevant touchpoint Management:
• Customer Relationship Management (CRM)
• Marketing Vision & Brand Positioning
• Business planning
• Market Intelligence – Market and Mitbewerbsanalyse
• Business Intelligence – Data Analysis Data Mining
• Target group Relevant Key Findings
• Identification and analysis of sales drivers
For the design of tailor-made customer-related activities, we use our proven Customer Lifetime House® approach.
Klick here for best practices in CRM & Intelligence Services.